ACTION FOR CHILDREN | SECRET SANTA
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Mosaic were commissioned by Arthur London to create the animation for Action for Children’s christmas campaign. Below we have also broken down the creative process, but if you haven’t got time for that, you can watch the final video here:
THE BRIEF
We were given a brief which laid out the structure of the story, the aim of the film and the initial colour palate. From there, we started developing a storyboard, character ideas and backgrounds. We started with characters looking a little like this:
From there, with input from Arthur, we changed features of the characters. We worked to create a someone who was exaggerated and vulnerable, but still embedded in reality. At it’s heart, we needed viewers to remember, that there are real children affected and real children in need. To bring this out, we designed their eyes to be almost photographic in quality…
Soon our characters looked like this:
THE STORYBOARD
Simultaneously, (but once our storyboards were complete), we could also start on background design. As with the characters, our backgrounds needed to resonate with the audience in their realism and have likeness with typical housing in the UK:
However, we also needed to have a splash of christmas magic to bring it to life - which came out when we started adding colour...
LIVE ACTION SHOOT
From storyboarding, design to the live shoot! We had the pleasure of working with the amazing Tia Pinnington - what a star!
GRAPHIC MATERIALS
We also created and delivered a variety of additional assets, from stills and mp4s which could be used in print and in OOH media, as well as a suite of online assets, from raw materials, gifs to re-edits, re sizing, and website designs:
And you can watch the fruits of all (the finished film) this at the top of this page, or over here.